The Music Business & Technology

Many people find passion in music, but have no clue how to propel their career. Most believe that without a record deal from a large corporation like Sony or the Def Jams of the world, they can never realize their musical aspirations. In today’s time that couldn’t be further from the truth.music-business-and-technology

The Internet has leveled the playing field in many industries. Music just so happens to be one of them. In fact, it is at the forefront of pioneering the collapse of an industry that was once predicated on a systematic structure that made the mega players the only ones relevant to everyday listeners.

But now people are consuming music at a rate unseen before. In fact, people are constantly looking for new music everyday. So much so, that they do not mind giving a chance to the amateur around the way who posts their videos on Youtube hoping to catch someone’s attention. This has given everyone a shot to create a core audience for themselves.

More artists than ever are finding their niche and building fan bases that allow them to sustain quality lifestyles just from small gigs locally and beyond. These artists are finding that they are in fact able to get rid of a lot of the negatives that come from doing business with mid to large size music business entities. The equity split remains in their favor, and they are complete entrepreneurs. They will only eat what they kill, yet for many artists they find it so much more rewarding when their passion begins to pay the bills and they managed to get their on their own.

This was an unforeseen revelation in the music industry. Everyone thought that the biggest artists would always belong to the historically great companies that have given us so many artists we know and love. However, artists are beginning to realize that the Internet has given them all of the power to create the career they dreamed of and beyond.

Music entities are chasing after artists with little to know money if they have managed to build out a core following in their cities. Mainly because of the new element of virality that comes into play, an artist with an underground buzz could blow up at any moment given how fast information gets passed along.

So the answer to the age old question of how do I get my music off the ground, is simple. Make good music, and share it with your immediate community. Continue to make quality music with great visuals on your own and someone will want to become a part in a relationship that remains highly beneficial for you but on a greater scale than what your finances may allow. Nonetheless with or without the deal, you can have a great music career thanks to the technology that has taken the industry by storm.

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